Account Director (Word of Mouth/Social Media), London £35-55k

Posted on January 12, 2010

We’re looking for Social Media / Word of Mouth Account Director for an exciting new client. They’re a leading Word of Mouth Agency based in Central London who are responsible for engaging with customers and building online presence and drawing in traffic for the biggest brands in the UK and Worldwide.

The Account Director will be responsible for researching & engaging with consumers across various accounts via a number of new media and social media channels. You will have experience working in a corporate environment with Social Media including Linkedin, Twitter, Xing, Plaxo and have worked in a marketing capacity for and agency or with some great blue chip brands.

Skills:
- Managing Account Managers, Creative teams and Community Executives.
- Developing innovative and creative ideas and solutions for client campaigns.
- Experience working within Social Media and Word of Mouth and an understanding of their impact on brand is essential.
- Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.
- Building client relationships; listen to and understand individual client requirements and consistently meeting if not exceeding their expectations; understand their brand(s) and customers.
- Monitoring and understanding your clients’ markets; be aware of market issues and competitive activity.
- Keeping clients informed; ensure reports are on time and are kept in a central location so the rest of the team can locate if necessary.
- Creating project briefs; brief and work with members of the wider team to develop an idea; presenting and selling that idea to the client.
- Creating project plans and project specification documents.
- Consumer research.

We’re looking for someone that’s passionate about engaging with customers! An experienced Digital Account Manager / Account Director that was a solid grounding in Word of Mouth that will manage teams conducting detailed consumer research, understanding how blogs, discussions and tweets will impact traffic and the brand of their client and ultimately utilise the tools available to drive conversation about a brand or product.

Salary in the region of £35-55,000

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