3x Social Media Community Brand Managers £24-32k, London
We’re looking for a Social Media Brand Manager for an exciting new client; a market leading Global Integrated Media agency based in Central London. They’re established in providing brand transforming integrated marketing and advertising communications and increasingly as a premier level Digital projects. They’re looking to build a Social Media team that fits alongside and complements the digital offering, a team that will liaise with planners, strategists formulating social media campaigns to a platter of exciting and enormous brands including Adidas, Kellogg’s and Famous Grouse.
We’re looking for bright candidates with experience work working on large scales Social Media campaigns, and experience formulating and implementing creative strategy. The cornerstone of the strategy should largely be around things that exist already (facebook, youtube, twitter etc) as well as new stuff that appears along the way. Everything we do should revolve around how we provide content and create experiences for consumers. Every brief should run through this lens.
To make this strategy really pay dividends, we need dedicated resource to manage content and create experiences in order to build a community. This will be someone who will know what content is available, can determine what content is interesting and in what way, and someone who will build a community that can be part of our ongoing CRM and PR plans.
Produce digital community development strategy
-Align community development investment with communications calendar and ATL marketing / PR activity
-Work with Global / Trend / PR to ensure that community development opportunities are not missed:
-Ensure all interesting and relevant content reaches communities
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Create a streamlined user experience for UK based community members
-Build Communications Calendar to ensure that all events/comms are promoted appropriately
-Build relationship with global team / PR (internal and external) / trend team
-Develop personal tone with community; humanise correspondence
-Ensure Facebook is destination for all appropriate comms
Moderate UK social communities, ensuring that feedback is passed to appropriate channels
-Act as go-between for community and brand
-Represent the brand when responding to communications
-Adapt a consistent and fair procedure when deleting/denying comments – be open with users as to why you’re moderating
-Community management and moderation outside of Facebook, YouTube, Twitter, Advocacy programmes.
Provide insight into effectiveness of our social marketing and monitor social buzz generated through Marketing / Comms / PR.
-Effectiveness reported through use of buzz monitoring tools & -Identify key brand ambassadors.
-Monitor relevant trends and competitor behaviour and report impact of social media on overall marketing campaign
-Research social media tools that can benefit the brand and implement where appropriate
-Maintain knowledge of Facebook product developments, working with product development team to produce/develop tools where possible
-Influence overall company and business strategies by promoting adoption of social/community driven marketing
Salary in the region of £25-32k
Apply by sending your CV to
