Social Media Account Director £45-65k, London

We’re looking for a Social Media Account Director for an exciting new client; a market leading Global Integrated Media agency based in Central London. They’re established in providing brand transforming integrated marketing and advertising communications and increasingly as a premier level Digital projects. They’re looking to build a Social Media team that fits alongside and complements the digital offering, a team that will liaise with planners, strategists formulating social media campaigns to a platter of exciting and enormous brands including Adidas, Kellogg’s and Famous Grouse.

We’re looking for Social Media Account Director to build and lead a team of Execs working on social media projects that integrate to the rest of the business, working on some of the biggest and most exciting brands and leading up to and through the 2012 Olympics. You will be responsible for formulating and implementing creative strategy, the cornerstone of the strategy should largely be around social media channles that exist already (facebook, youtube, twitter etc) as well as new projects that can built along the way. Everything we do should revolve around how we provide content and create experiences for consumers. Every brief should run through this lens.

Produce digital community development strategy:
- Managing Account Managers, Creative teams and Community Executives.
- Developing innovative and creative ideas and solutions for client campaigns.
- Experience working within Social Media and Word of Mouth and an understanding of their impact on brand is essential.
- Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.
-Align community development investment with communications calendar and ATL marketing / PR activity
-Work with Global / Trend / PR to ensure that community development opportunities are not missed:
-Ensure all interesting and relevant content reaches communities
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Create a streamlined user experience for UK based community members:
-Build Communications Calendar to ensure that all events/comms are promoted appropriately
-Build relationship with global team / PR (internal and external) / trend team
-Develop personal tone with community; humanise correspondence
-Ensure Facebook is destination for all appropriate comms

Provide insight into effectiveness of our social marketing and monitor social buzz generated through Marketing / Comms / PR.
-Effectiveness reported through use of buzz monitoring tools & -Identify key brand ambassadors.
-Monitor relevant trends and competitor behaviour and report impact of social media on overall marketing campaign
-Research social media tools that can benefit the brand and implement where appropriate
-Maintain knowledge of Facebook product developments, working with product development team to produce/develop tools where possible
-Influence overall company and business strategies by promoting adoption of social/community driven marketing

We’re looking for an Account Director that knows Digital and loves Social Media, someone that see’s how it all fits in and can advise on creative and engaging strategy that integrates into large scale integrated digital advertising projects.

Salary in the region of £45-65k

 

Apply by sending your CV to